Etagere with two trays made of Japanese cedar wood. To give the copper more texture, the cedar wood has been heavily bleached. The copper is not treated, so the colour and texture can change. The stand is foldable and therefore easy to store. The wooden trays can be removed and used separately. The Akita cedar trays are made by artisans in Hiromae, Aomori Prefecture. The wood is carved from the soft part of the tree and polished, the grain of the wood comes out particularly beautifully through this Uzukuri technique.
Each stand comes in a beautiful cardboard box.
- Do not put in the dishwasher, wash with a soft sponge after use and dry before storing.
Inheriting tradition and keeping it alive
means constantly renewing it and adapting it to modern times.
Founded on the Japanese heritage of traditional techniques and sensibilities,
SIMPLICITY is dedicated to creating the culture of the next generation
by making objects for contemporary life
and offering the world a refined and enriching way of life.
Shinichiro Ogata designer/founder of SIMPLICITY, founded Simplicity Co, Ltd. in 1998. founded Simplicity Co, Ltd. in 1998.
With the concept of redefining the next generation of Japanese culture and design, Ogata has developed his own establishments, including Japanese dining club and teahouse Yakumo Saryo, Japanese restaurant HIGASHI-YAMA Tokyo, Japanese confectionery brand HIGASHIYA and product line S[es]. In addition to his own company's brands, Ogata is responsible for designing and managing a wide range of architectural, interior, product, graphic and packaging design projects. In 2004, he took over the architectural and spatial design for Sansou Murata in Yufuin. In 2008, he directed and did the overall design for the WASARA paper tableware series. In 2011, he completed the interior and spatial design for the university museum, INTERMEDIATHEQUE of the University of Tokyo, and was appointed associate professor. Since 2013, he has been responsible for the interior and space design of the shops of the skincare brand Aēsop in Tokyo, Yokohama, Osaka and Fukuoka with "Aēsop Kyoto", and in 2014 for the Hyatt Hotel's Andaz Tokyo Toranomon Hills. In 2015, he published his first book HIGASHIYA (Seigensha Art Publishing, Inc.) and in 2016 his second book Jiki-fu (University of Tokyo Press).
The WASARA paper tableware series, for which Ogata provided overall design and direction, won the Grand Prize and Gold Prize at the 2009 DFA Design for Asia Awards and the 2010 Chicago Good Design Award, and was selected as a finalist for the 2011 INDEX: Award in Denmark. The JP Tower Museum INTERMEDIATHEQUE, for which he was responsible for the interior and space design, won the Gold Prize at the 2013 JCD Design Awards and the Grand Prize at the 2013 DSA Design Space Awards. In 2015, his product design "nuri WASARA" won the Grand Prize at the DFA Design for Asia Awards. The latest project is his restaurant Ogata in Paris.